Much has been made of the financial rewards for clubs participating in UEFA competitions. From the Champions League to the Europa League and the Europa Conference, there is a veritable pot of gold for those clubs who qualify and do well. Commercial sponsors are, of course, quick to the fore to attach their names to these competitions, their names plastered all over the stadia and ensuing television coverage.
It hasn’t always been the case but a little more than half a century ago the seeds of commercialism were being sown in football – and Hearts were among the prominent participants.
Some people were sceptical about this new-fangled competition believing it was little more than an advertising gimmick for the benefit of Texaco. But for Hearts supporters, the opening tie against English First Division Burnley was something different and quite exciting for the time. Only a decade before, Burnley had been league champions of England although as the 1970s began, the Lancashire club were struggling in the top flight of English football.
Hearts were drawn with Airdrie’s Lanarkshire rivals Motherwell in the semi-finals and were held to 1-1 draw in a tense first leg at Tynecastle, just before Christmas 1970, Donald Ford scoring for the home side. The winter weather resulted in the return leg at Fir Park being postponed in the New Year and it wasn’t until early March that the tie was concluded. In front of a crowd of more than 25,000, Hearts looked to heading out of the tournament when Heron gave the home side the lead. However, in the 90th minute, Hearts won a corner which was hotly disputed by the home players. George Fleming didn’t argue and scored an equaliser to take the game to extra-time where, inevitably, Donald Ford scored the winning goal to take Hearts through to the final.
Hearts again entered Texaco Cup for season 1971-72 and the visit of Newcastle United to Tynecastle on 15th September 1971 excited the Maroon Army once more. The Geordies had striker Malcolm MacDonald in their side, labelled ‘SuperMac,’ and who cost Newcastle £180,000, a significant sum half a century ago. MacDonald, however, was kept quiet by a resolute Hearts defence and the Maroons stunned their illustrious visitors when Andy Lynch scored the only goal of the game in the 56th minute.
Hearts love affair with the Texaco Cup ended the following season when they lost 2-1 on aggregate to Oldham Athletic in the first round. Texaco withdrew their sponsorship after this season and the competition was renamed the Anglo-Scottish Cup. Hearts lost to Fulham in 1975, Partick Thistle in 1978 and Airdrieonians in 1980 but the Anglo-Scottish Cup didn’t have the allure of its predecessor.






